A dedicated IP address ensures that you will have a distinctive numeric identifier on the Internet and that it shall not be shared with other's websites or apps as it happens with a shared Internet hosting account. There are many uses for a dedicated IP - including, when an SSL certificate is needed if you have an online store and you want to accept online payments or in case you have a login form and you would like the information that users submit to be encrypted. A dedicated IP address can also be used for other programs, such as a VoIP server, for instance. In addition, it shall offer more credibility and protection to your sites, given that a network flood to a shared IP will not have any impact on your dedicated IP. In the event that you host your sites with us and you have your own server, you'll be able to get one or a number of dedicated IP addresses with only a couple of mouse clicks and to use them in case you cannot use the IP provided with the web server.